50 years of Achievement
and Innovation
For over half a century, Exportadora de Café Guaxupé has exemplified excellence and innovation in the coffee industry. Under the leadership of the second and third generations of the Barbosa family, the company has continued its growth trajectory, expanding both domestically and internationally, with a constant focus on sustainability and the well-being of its employees and partners.
Throughout the years, the modernization of processes has been essential in maintaining the company’s competitiveness. A cornerstone of this transformation has been continuous investment in technology and machinery, resulting in more efficient service delivery and enhanced storage capacity. The highlight of this expansion was the construction of Warehouse 10, which increased storage capacity to 1 million bags—a milestone that not only improved operational efficiency but also strengthened partnerships with coffee producers.
Guaxupé’s commitment to sustainability is another defining aspect of its history. The company’s C.A.F.E Practices and Rainforest Alliance certifications reinforce its dedication to sustainable practices, promoting environmental responsibility and community well-being. This commitment is further strengthened by its partnership with the Global Coffee Platform (GCP), aimed at promoting a more sustainable production chain in Brazil.