A FAMILY

DEDICATED

TO COFFEE

1947

Mr. Olavo Barbosa
in his office, in Guaxupé,
State of Minas Gerais.

1952

Opening of the tractor dealership,

in Muzambinho, State of Minas Gerais.

1960

Mr. Olavo Barbosa with his family

1965

Mr. Olavo planting coffee with his
sons and his mother. Passion for
coffee from an early age.

1968

Mr. Beppe Lavazza visiting São José Farm.

1970

Exportadora Guaxupé’s inauguration.

1971

1973

New facilities opening.

1st coffee shipment, just after the
new facilities opening.

1974

Mr. Olavo visiting Lavazza, in Turin, Italy.

1975

Mr. Olavo with his mother and siblings.

1976

Opening of the “Armazéns Gerais
Sul Mineiro” warehouse for
500,000 bags.

Coffee lot sold to Tiradentes roastery.

1979

1st coffee exported, destination:
Canada, 2,500 bags

Article on Santos’ newspaper
“A Tribuna” about the first
lot exported.

Mr. Olavo and his wife, Mrs. Lenira,
inaugurating “Nossa Senhora
Aparecida” day care, which
currently assists 120 children.

1980

Minas Gerais State Governor visit,
Mr. Francelino Pereira and his
committee. 

Mr. Olavo planting coffee in Brejão
Farm in the 1980s.

Rural Productivity Award given by
the National Institute of
Colonization and Agrarian Reform
(INCRA) to Mr. Olavo Barbosa.

Warehouse 4 – 168,000 bags.

Building of the water tank/reservoir.

1981

Opening of the new facilities and
expansion of the warehouses

Construction of the Suzana
Barbosa Building, founded in 1982.

Mrs. Suzana with Mr. Olavo,
siblings and Mrs. Lenira, during the
building’s opening ceremony.

1982

Aureliano Chaves’s visit to
Exportadora Guaxupé (Vice
President of Brazil).

1984

Exportadora Guaxupé presents its
new visual identity after a
renovation process; which
continues to be modern until
present times

1985

Pellini Brothers’ visit from Italy.

Office Expansion.

Celebrating the record of 500,000
bags exported, in the Santos
office.

1986

Cice’s visit – Mr. Franco Cenacchi,
Mr. Victor Ivankov, Miss Filomena,
Mr. Davide Torrice and Mr. Nello
Mascia

1987

Launching of the Fazenda Bela Vista –
Type A milk, a true technological
revolution in milk production in Brazil

Mr. Olavo and Mrs. Lenira,
devotees of Our Lady of Aparecida,
carrying the saint’s image in
Guaxupé.

UCC’s visit.

1990

Container loader

1991

1st bulk shipment of Exportadora Guaxupé

1993

Trip with Commander Rolim
Amaro, president of TAM Airlines
and Mr Olavo’s personal friend.

1994

Manhuaçu’s warehouse inauguration.

100,000 bags capacity

Pernambuco’s State Governor visit,
Mr. Joaquim Francisco Cavalcanti.

1995

Mr. Olavo and his daughter Maria
Cristina, during a tribute received
from the “Coffee Friends”, at
Intercoffee – International Coffee
Seminar, in Varginha, Minas Gerais.

Mr. Olavo with his daughter Silvia
Helena and Oscar Nasser (trader)
at Exportadora Guaxupé’s booth at
Venice International Fair, Italy

1996

Actor Raul Cortez and Mr. Olavo
during the shoot of a soap opera at
São José Farm.

Luiz Haffers’ visit.

1998

1st electronic color sorter
acquisition, expanding the capacity
to prepare bigger volumes with
high precision.

Nestlé’s president visit.

Klauss Ronning’s visit, Melitta Bremen

1999

Illycaffè’s visit, Mrs. Ana Illy and Dr. Aldir

2000

Mr. Olavo and daughter visiting the
building in Santos where he
started his professional activities

Starbucks’ visit –
Scott A. Mcmartin and Christian
Wolthers

2001

Anna Lavazza’s visit.

End of the year festivities at the
office in Guaxupé

2002

Exportadora Guaxupé opens the
first REDEX (customs clearance
unit) for coffee exportation.

1^st flag hoist.

2003

“Brazilian Coffee Entrepreneurs”
tribute given by Cecafé to Mr.
Olavo Barbosa for his contribution
to the coffee exporting sector, in
celebration of the 275 years of
coffee in Brazil.

2004

Opening of one of the many
computer labs in rural schools
sponsored by Exportadora
Guaxupé, within Cecafé’s digital
inclusion project.

São José is the fourth farm in
Brazil to obtain UTZ certification

2005

Family meeting

2006

Tchibo and Eugen Atté’s visit –
Mr. Jan Wagenfeld (Tchibo) and
Mr. Joe Talbensee (Eugen Atté)

2007

Sophisticated color sorter
machines are installed at
Exportadora Guaxupé

Rainforest Alliance (chain of
custody) certification obtained for
the warehouse.

2008

Folgers’ visit – Vincent Byrd, Bill
Cortner, Jim Trout, Timothy
Smucker and Jan Bezemer

2010

Starbucks supply chain
certification obtained.

visita de Davide Torrice – Cice,
Michela Stama – Lavazza,
Graziella Giugno – Lavazza,
Michele Mastrantuono – Lavazza,
e Nello Mascia – Cice

2011

Board of Directors meeting with Mr. Olavo

Mr. Olavo with the image of Our
Lady of Aparecida.

2012

September 29: The coffee and milk
world are saddened by the passing
of Mr. Olavo Barbosa at age 89.

2013

Exportadora Guaxupé is the first
company to export coffee through
the Certifica Minas sustainability
program

2014

Kaizen methodology, a process of
continuous improvement, costs
and productivity management is
adopted.

2015

Flavia Barbosa is elected vice-chairman
of the Board at Cecafé (Brazilian
Coffee Exporters Council).

2016

Commitment to sustainability:
partnership with the Global Coffee
Platform in Brazil

JDE’s visit – Aristides Tabosa and
Lara Brans, president of JDE Brazil

2017

Milestone of the new
management: opening of the
Warehouse 10 for 300,000 bags,
expanding total storage capacity
to 1 million bags, and doubling the
daily capacity of coffee
reception – from 7,000 to
14,000 bags (big bags, jute bags and bulk).

New laboratory exclusive for
cupping and quality analysis of
specialty coffees

2018

Strauss’ visit – Peter Baumann,
Peter Gehr and Luis Alberto Levy

2019

Flavia Barbosa is honored during
Cecafé’s Coffee & Dinner event,
and receives the “Woman in
Exports” Award

Implementation of new systems
and technologies in the
warehouses focused on agility,
safety and reliability on the
services and processes.

Following the market trends the
company invests in a complete
and modern structure dedicated to
preparation of specialty coffees

2020

Exportadora Guaxupé’s 50th anniversary.

Always innovating, Exportadora
Guaxupé launches its new web
portal, strenghthening the
relationship with coffee producers
and clients, in Brazil and abroad

Inauguration of the São José do
Rio Pardo unit, State of São Paulo,
with storage capacity for 70,000 bags

A team of dedicated employees,
committed to the company ideals,
its values and clients

Together we progress, willing to
continue our journey based on
partnership, trust and reliability.

The future
is our
history

…